Crafted to Last — No Smoke, No Mirrors
LUXURY WITHOUT PRETENSE
Designer-Inspired Style
Look polished without paying the markup. Because overpriced fine jewelry feels impractical — and cheap fashion jewelry feels irresponsible.
These curated, designer-inspired pieces are proof that affordable doesn’t have to mean average.
JEWELRY THAT WILL OUTLAST THE UNBOXING VIDEO
Delightfully Different
We Are
✨ Tarnish-resistant to outlast trends, tarnish, and tantrums.
✨ Water-resistant for real life.
✨ Curated, not common small-batch designs.
✨ Woman-founded & purpose-driven.
We’re Not
🚫 Disposable “fashion” jewelry that flakes or fades fast.
🚫 Inflated “fine” jewelry pretending its markup equals meaning.
🚫 Trend-chasing drops that forget timeless always wins.
🚫 Another brand built on smoke, mirrors, and marketing fluff.
THE WOMAN WHO LIT THE SPARK
Redefining Direct Sales
Our founder, Erin Markland, is a millennial mom, multi-hyphenate creative, and direct-sales veteran.
After decades leading multi-million-dollar jewelry organizations and helping thousands of women grow businesses, she saw an industry full of smoke and mirrors...and she was done with it.
So she decided to build the opposite and put her money where her heart was. She launched VEITA with three important non-negotiables:
No performative “value” with inflated markup games to dupe customers.
No performative “sisterhood”.
No performative “partnership” for the sales affiliates.
Instead, she built VEITA with radical transparency and honesty.
A brand where confidence, craftsmanship, and connection aren’t empty slogans on a wall, but actually mean something.
Happy Customers Are Our Jam
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Stephany
MORSE CODE BRACELETThis was a group purchase between 4 girlfriends. We all have the same bracelet! Such a fun way to connect through jewelry.
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Elizabeth
LAUREN HOOPSLoves these hoops! They are the perfect size and weight, and I've gotten so many compliments on them!
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Amy
AUDREY BOW STUDSLove these beautiful earrings - the bow is so sweet. Not too heavy, nicely weighted.
